Title: Red Velvet is 1st, followed by Twice and MOMOLAND (Source)
On February 10th, the Korean Business Research released the latest Girl Group Brand Reputation Rankings. The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes for 111,197,984 pieces of big data from January 8, 2018 to February 9, 2018.
Red Velvet climbed to 1st place with a total brand reputation score of 13,737,674. This is a 71.33% increase from the 8,018,343 score they received last month. The link analysis showed high usage of the words “Pretty“, “Thank You” and “Like“, while the keyword analysis showed that “Irene“, “Wendy” and “Bad Boy” ranked in top. The positivity-negativity analysis found that reactions towards Red Velvet are 76.52% percent positive.
Top 30 February Girl Group Brand Reputation:
- Red Velvet
- OH MY GIRL
- Girls’ Generation
- Girl’s Day
- Weki Meki
- Berry Good
- Dream Girls
- Nine Muses