2018 March Girl Group Brand Reputation Rankings

Title: “Red Velvet is 1st place, 2nd month in a row” (Source)

On March 10th, the Korean Business Research released the March edition of the Girl Group Brand Reputation Rankings. The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes for 77,029,078 pieces of big data from February 9, 2018 to March 10, 2018.

Red Velvet received 1st place with a total brand reputation score of 6,751,331. This is a 50.86% decrease from the 13,737,674 score they received last month. The link analysis showed high usage of the words “Beautiful“, “Happy” and “Red“, while the keyword analysis showed that “Irene“, “Joy” and “Yeri” ranked in the top. The positivity-negativity analysis found that reactions towards Red Velvet are 61.13% percent positive.

  1. [+257 / -30] Bae Ju Hyun❤ Kang Seulgi, Son Seung Wan, Park Soo Young, Kim Yeri Rim
  2. [+246 / -43] I approve
  3. [+233  / -31] I will always cheer for you Red Velvet!
  4. [+141 / -31] Poor kids who were hurt by SajaegiLAND!! ㅜㅜ
  5. [+132 / -39] Is the article that claims Momoland is 1st in brand reputation got buried? ㅋㅋㅋㅋㅋ
  6. [+62 / -18] Red Velvet have their own color. Sort of strong but soft color. In addition, they all have very good skills and visuals.
  7. [+42 / -10] Red Velvet exchanged places with TWICE
  8. [+41 / -17] Irene, Wendy, and Seulgi are nice and are good looking.
  9. [+35 / -5] Congratulations Red Velvet ❤
  10. [+34 / -8] Our Red Velvet ♥♥♥♥ Fairies ♥♥♥

Top 30 March Girl Group Brand Reputation:

  1. Red Velvet
  2. TWICE
  3. MAMAMOO
  4. Momoland
  5. Cosmic Girls
  6. Black Pink
  7. OH MY GIRL
  8. Weki Meki
  9. Apink
  10. Gfriend
  11. CLC
  12. Lovelyz
  13. gugudan
  14. Girls’ Generation
  15. April
  16. LABOUM
  17. AOA
  18. Wanna.B
  19. T-ARA
  20. fromis_9
  21. EXID
  22. Girl’s Day
  23. Berry Good
  24. Rainbow
  25. Pristin
  26. Dream Catcher
  27. Stellar
  28. LOONA
  29. IONE
  30. Fiestar