2018 March Boy Group Brand Reputation Rankings

Title: “Wanna One is 1st place on brand reputation rankings, followed by BTS and iKON” (Source)

On March 11th, the Korean Business Research released the March edition of Boy Group Brand Reputation Rankings. The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes for 81,958,811 pieces of big data from February 9, 2018, to March 10, 2018.

Wanna One received 1st place with a total brand reputation score of 11,642,511. This is a 21.79% decrease from the 14,886,529 score they received last month. The link analysis showed high usage of the words “Good“, “Congratulations” and “Happy“, while the keyword analysis showed that “I Promise You“, “Kang Daniel” and “Comeback” ranked in the top. The positivity-negativity analysis found that reactions towards Wanna One are 87.12% percent positive.

  1. [+47 / -0] As expected, Wanna One! Great until the end~ I’m looking forward to your comeback with BOOMERANG~ I love you ❤
  2. [+42 / -0] Congratulations Wanna One and good luck for the comeback with Boomerang ❤❤ Wanna One congratulations
  3. [+41 / -0] Wanna One
  4. [+40 / -0] Wanna One!
  5. [+17 / -1] Wanna One congratulations, I love you Kang Daniel ❤❤
  6. [+12 / -0] Congratulations wanna one
  7. [+11 / -0] WANNA ONE
  8. [+10 / -0] Wanna One~ Fighting
  9. [+9 / -0] Awesome Wanna One ♥️♥️♥️♥️
  10. [+9 / -1] Congratulations Wanna One

Top 30 March Boy Group Brand Reputation:

  1. Wanna One
  2. BTS
  3. iKON
  4. EXO
  5. SEVENTEEN
  6. Big Bang
  7. NCT
  8. Infinite
  9. BTOB
  10. SHINee
  11. Winner
  12. Sechskies
  13. JBJ
  14. GOT7
  15. Super Junior
  16. SF9
  17. VIXX
  18. NU’EST W
  19. ASTRO
  20. 2PM
  21. HIGHLIGHT
  22. Golden Child
  23. Shinhwa
  24. Beast
  25. B1A4
  26. Rainz
  27. The Boyz
  28. VAV
  29. TVXQ
  30. MONSTA X